Currently leading the digital media communications for the Long Island Power Authority (LIPA), the third largest public power utility in the United States providing clean, reliable, affordable energy to 1.2 million customers on Long Island and the Rockaways.
Introduced a digital media arm to the communications department of LIPA; managing all digital platforms and communications to external stakeholders, customers, and internal staff.
Leading all content strategy and creative execution of communications materials from digital, print, and multi-media.
Developed and executed the rebranding of LIPA across all touchpoints including website, digital media channels, annual reports, board materials, fact sheets, etc.
2x Winner of the 2023 American Public Power Association (APPA) Award of Excellence in Communications in both video and digital/print.
2x Winner of the LIPA Employee Recognition Award for exemplifying company values of Service, Collaboration, and Excellence.
Below is a sample size collection of work completed on behalf of the Long Island Power Authority since October, 2023.
Click to view full reports. All print materials can be mailed upon request.
Led the production, design, publish, and stakeholder engagement of digital and print reports.
* 2023 Annual Budget received the APPA Excellence in Communications Award
* Highlight the 2024 Annual Budget was composed, designed/formatted, edited and presented to stakeholders in one week.
Stakeholders include LIPA Board of Trustees, New York State Agencies: Department of Public Service, Public Service Commission, State Senators & Assembly members, Governor’s office, Local Government: County Executives, Town Supervisors, Public Power Utilities Groups: American Public Power Association, the Large Public Power Council, New York State Energy Research and Development New York Power Association, Local Media: Newsday, News12, Long Island Business News, ABC/NBC New York
Newly redesigned website, fact sheets, presentation decks, quarterly financial reports, email campaigns — driving a new brand for LIPA on all communication touchpoints to our customers and stakeholders.
From in-office displays, staff newsletters, email updates, organizational charts — leading employee engagement, enhancing brand awareness, and providing industry insights to staff.
Awarded the LIPA Employee Recognition Award for exemplifying company values of Service, Collaboration, and Excellence in December 2023 and January 2024.
Developed a video component to LIPA’s digital communications. Directed, produced, and edited by Bill Robins
Article written by the American Public Power Association on our Integrated Resource Plan educational video series