Trans-Lux is a single source global LED display and lighting solutions provider with technology partners around the world, as well as an extensive reseller and service network. Headquarters on Park Avenue in New York, Trans-Lux reached out to me to create new content for their website. I took headshots of their senior staff, and was requested to photograph two of their recent installations - the new flagship Super Dry retail store on 34th street - and the newly renovated Fulton Street Subway Station.
The Black Petals are a Rock n' Roll group with slashing guitar, and funky vocals. Their all original sets make them a staple at local venues across Long Island and New York City. I am currently working on their website, building out the design of the site, photographing the band & lifestyle, and finalizing logo for other band materials.
Greenport Harbor Brewery needed a new online presence. Born and raised in Greenport, I wanted to translate the culture of the historic fishing village into the brand. I built the website, photographed staff, merchandise, and package design. I also developed the e-commerce page, and provided their marketing team with dozens of pieces of social media + digital content. They are an on-going client of mine and I am so proud to work for such a great group in my hometown. They'll be expanding distribution across the Tri-State area and beyond. Look out for it on the shelves & on tap!
* Thrillist Magazine chose to lead an article with the package design photo of Greenport's Pith n' Peel for an article on "The Best Beers to Drink in New York This Spring."
Bloom Real Estate Group is a boutique real estate brokerage specializing in both commercial leasing & sales representing both tenants and landlords. Scott Bloom is a veteran in the space having brokered some of the largest commercial spaces in New York City. They needed a new online presence with up-to-date photography and design. I wanted to bring to life their passion for providing the best personalized real estate services, while visualizing their dedication for their betterment of the business community in NYC.
LTGNY is an award winning full-service boutique advertising agency located in SoHo. Last year they were named the New York Law Journal's #1 Law Firm Ad Agency. I am currently serving them as a freelance Art Director working in print & digital design, as well as aiding in new business strategy.
Clients Include: NAM: National Arbitration & Mediation, the Law Offices of Steve Schwartzapfel, The Law Offices of Lee Steinberg, Hästen's Bedding, and the New York Spine Institute.
Runner & Stone is a wholesale/retail bakery, restaurant, cafe & bar in Gowanus, Brooklyn. These award winning Brooklyn food purveyors needed a new website & an overall branding direction for their online presence. They hired me to redesign the site, which consisted of a series of stylistic photography of the food, the people, and the space as well as copy writing and website design. It was very important that we visualize the commitment they have for their community, locally sourced ingredients, and slow food preparation.
Runner & Stone has been featured in the New York Times, Zagat, Michelin Guide/Travel, Brooklyn Magazine and dozens of other online + print publications.
Take a look at the website , & make a reservation! > runnerandstone.com
Fitness gym franchise CKO Kickboxing- Astoria wanted to boost their Facebook, Twitter & Instagram to increase exposure for their memberships, classes, and trips. In the short 3 months we were working together - one photo session, and some support from their members - we were able to increase community engagement 300%, traffic to their website 5x and walk-ins who referenced social media.
Strategic content schedule included: Member of the Week, #QueensTough, Weekly #QueensTGiveaway (only claimable at location), and other motivational quotes/video content and such from classes.
Papa John's Tri-State Co-op, consist of over 100 independently owned Papa John's in New York, New Jersey, & Connecticut. They reached out to Likeable Local to develop & execute social media creative for advertising buys & community engagement. They are partnered with the New York Yankees, New York Rangers, and Brooklyn Nets. Serving as an Account Strategist, I was given the opportunity to manage the account- building leading creative, delivering ads for Facebook & Twitter, and interacting with online audiences- all within their voice, sales strategy and creative assets.
A small Surprise & Delight budget helped us run several fun interactive campaigns that kept customers coming back to win & share with friends- building Papa John's organic leads... to upwards of 300% likes, shares on Facebook.
Over the course of 5 months we were able to increase their traffic to check-out, organic leads, & decrease their cost per lead 50% from previous quarter.
Josh Berkowitz is a former rabbi turned spiritual healer. A person who has suffered from religious indifference after dedicating his whole life to his faith. Josh needed some help launching a website to build an online community base for the launch of his new self-help book. I set him up on a simple Squarespace site, and other social/digital media platforms. The photography aimed to expose his vulnerabilities and his strengths- and provided strong content for initial blog posts + social media content.
Read some of his words > joshuaberkowitz.com
When we wrapped on a beautiful June day shooting in DUMBO, I asked if he wanted a ride back to the train station. He's lived in Brooklyn for 30 years and has never seen DUMBO... "No, I think I'm going to walk home." He lives in Bay Ridge, about 8 miles South.
Terrill Ocona and I co-founded Fm Ads LLC in 2012. I served Fm as the Executive Account Director, managing existing projects, developing new leads, and played a key role in the creative production & strategic deliverables to the client. We started Fm Ads LLC under the generational campaign Millennials On The Rise. A social media campaign with the purpose of collaborating, teaching, and inspiring other Millennials to utilize social media as a means of creating value as entrepreneurs and as future employees. Together we funded, executed, and analyzed thousands of promotional video, photo content and other grassroots tactics. Fm grew into a successful Millennial owned and operated creative service agency building strategic social media campaigns and video content for clients.
CLIENTS INCLUDED:
ADCOLOR Inc.
Madison's Browne Fellowship (Deutsch Inc.)
National Black Public Consortium (NBPC) for docu-series which aired on the Public Broadcast Service (PBS)
DJ Sam Sneak of Maybach Music Group
4 A's I.Am. High School
South Brooklyn Business Alliance
W.R.K. Menswear by Matteo Gottardi is a menswear line based in Chelsea NYC retailing nationally. The brand was looking for someone to assist the Marketing Director in developing a social media strategy & executing branded content. Focusing mostly on Instagram, Twitter, and Tumblr we aimed to document the life of the clothes, and build a lifestyle around the mantra "work, rest, karma."
Carla Dawn Behrle is a boutique leather worker & fashion designer based in the Garment District NYC. Her work has won the hearts of her customers across the city for decades. Her custom pieces have been worn by dozens of celebrities including Bono, Madonna, Steve Tyler, Angelina Jolie, Alicia Keys.
Carla needed some new content for her social media/blog/website - so we did an impromptu shoot at her studio to support a referral campaign we launched for her. Speaking directly to her loyal customers of past and present- we created a 'game' to see who could refer Carla the fastest- to win a custom piece of their own.
In a matter of days, we increased engagement on Facebook, Twitter, and Instagram and brought her some new clients.
Julia Robins, is a well respected real estate agent at Century 21: Albertson Realty located in Greenport, New York. She is also a local government official having served on the board of trustees for the Village of Greenport for nearly 4 years.
She needed a campaign to differentiate herself within a saturated real estate market out on the East End of Long Island. Having been a carpenter building and renovating homes on the North Fork- it was clear what the message needed to be. The preferred method was mailings- so I designed a series of postcards that spoke to her professionalism & trustworthiness. The photographs I took are at several of my favorite spots in Greenport & Southold.
Her website will be live in the coming month - so if you're in the market for real estate on the North Fork of Long Island and you're reading this - do the right thing ;)
BlackDove is an App company available on iOS and Android. Their launch last year was partnered with Samsung- introducing the "digital art canvas" to the market. The app had a range of free to paid digital art (gifs) from artists across the world which could be synced and viewed on any device. Samsung developed custom flat screen TV's which can be bought as live art canvases for the design in home or office.
They needed a creative exploratory for their in-house marketing team for social media + digital ad buys. We landed on these, letting the art speak for itself while driving home the functionality of the product/service.
Emerging Gowanus (Brooklyn) based band Mobile Steam Unit invited me to take some photographs for their social media. I have followed Mobile Steam Unit with my camera at multiple venues across Brooklyn & Manhattan and have provided them with key strategic concepts & devout brand ambassadorship. Blast with steam, make it clean. Listen.
BestPT is a CRM (client relationship management) software based in Tampa, Florida servicing hundreds of physical therapy clients across the U.S. New to social media marketing- they needed help creating a direction for their brand voice, and social media content. A wide range of educational + promotional content was used to build their credibility online.
I came to them with an idea to collaborate with the Wounded Warrior Project in a donation based campaign I called "Like to Donate." With the hope of winning them community engagement online + positive press, we launched a mini-Facebook ad campaign which blew open their original pledge of $500 for 500 likes on Facebook.
Overall the campaign was not nearly as successful as its potential - but the strategy remains to be a gem- collaboration between charity + business.
Genesis Chiropractic Software is the parent company of BestPT, which is a CRM software for Chiropractors. I worked directly with the owner of the company on a campaign concept targeting recent graduates in the Chiropractic field. Using Facebook click-ads, we were able to reach an audience of 30,000 - all who affiliated with one of the 10 best chiropractic schools in the U.S.
I designed a series of ads with the faces of some of the biggest names in entrepreneurial Chiropractic offices in the country. We were able to triple the traffic to their website and develop new client leads.
For Camela Lathrop, a real estate broker in Seattle, Washington I developed a simple campaign for her social media marketing efforts. These Facebook click-ads pointed to a listings tool on her website - where visitors could learn about the growth of the market visualized by charts, assess the value of their home, and search for available properties in the area.. Targeting nearly 100,000 local residents of Spokane County on Facebook - we were able to surround her audience with paid and organic messaging and got her, her first online lead which later translated to a property sale.
Likeable Local is a Social Media Marketing Software which services hundreds of businesses across the U.S. Their service includes content creation, API compatible postings to social media accounts, custom automated Facebook ads. The start-up is only second in the category - to Hootsuite.
I worked as an Account Strategist for Likeable for 6 months and took the headshots for the company's website.
