Less Than Greater Than None is a women’s blouse company based in NYC featuring a core collection of 14 styles, adding 4 new styles every month. I was offered an opportunity to work with the brand from the groundfloor - from branding conceptualization to creative execution. The story was simple, create a brand that was approachable to women of all ages, from all backgrounds of all income levels, around the world. Utilizing the initial production promise of 4 new styles every month, we built key Instagram influencer relationships (with women of varying ages) to contribute photos of our blouses and help launch the new styles to a new market. Our plan was to empower the influencer to name the 4 new styles after streets in their hometown/city around the world. Our influencers helped bring the brand to Hong Kong, Singapore, Germany, Australia, Los Angeles, Texas, Kentucky, Arizona, Florida, Connecticut, New York, New Jersey to name a few.
Services Included: Branding, Content Strategy, Photography & Design, Social Media Management (Paid & Organic), Influencer Marketing, E-mail Marketing, Copy-Writing, Analytic Reporting.
Results: Top 2% of all Shopify e-commerce sites launched same week. Over 350,000 potential customers reached via social media. Over 300 add-to-carts, 12 sales in 4 months.
For the Westbury School District, our team was asked to help capture the horrible overcrowding issue of their Middle & High schools. A bond vote for the district was held in March of 2018 - aiming at a 4.7% increase to aid in the much needed expansion of their campus & infrastructure. We went into the schools met the administrators, faculty and students. The passion they share for education, and the strong sense of community they take pride in was endearing - despite the hardships they’ve endured in the learning environments.
The pre-vote campaign was launched by one of our partner firms, Zimmerman/Edelson Inc. of Great Neck, Long Island across digital/social media outlets.
Months later, I was invited to photograph the Westbury High School Class of 2018 Graduation Ceremony at LIU: CW Post Location. I was greeted by the superintendent who graciously allowed me access to anywhere on the premises to capture this beautiful moment for the staff, students and families. I’ll let the photos speak for themselves.
Services Provided: Photography, Videography, Photo/Video Editing
Result: The bond vote was passed by an overwhelming majority (1,062 to 461).
Sea Tow Foundation and the United States Coast Guard teamed up to deliver the Sober Skipper campaign - bringing attention to the issue of drinking & boating (BUIs). They were in need of imagery to be used for the campaign as well for their archives on boating safety. With the help of friends at Port of Egypt we were able to seamlessly photograph different scenarios of boaters “taking the pledge” to be the designated Sober Skipper.
Partnering with a Long Island PR Agency, MisterRobins’ team went to Scarsdale School District to collect video and stills of the classroom experience. We held interviews with principals, superintendents, PTA presidents, and other administrators in hopes of helping pass a tax neutral bond vote in February 2018. Although tax-neutral, the vote was met with opposition among property owners in Scarsdale, New York. The campaign we put together aimed to help remind the public of how, where and why the bond vote was so essential to the health, safety and overall education of the children of Scarsdale.
The bond was approved by an astounding majority. 1253 (YES) 667 (NO)
For Richard Schragger, an independent restauranteur/consultant MisterRobins built a simple Squarespace website to bring together all of his former work and aid him in building his new business strategy.
Services provided: Web design, photography, copywriting.
Pacicco & Company Jewelers have offices in both NYC and Leonia, New Jersey. They needed a web presence, and MisterRobins offered a hand in helping them brand their family owned business. Services provided: Web design, logo design, photography and copywriting.
Cornerstone Gym is a boutique bootcamp & private training fitness center located at 300 West 23rd Street in Chelsea, NYC. I was tasked with developing the brand from conception to execution. After a thorough market analysis we created a series of three separate buckets of potential customers and built out a creative & messaging strategy to reach them. Starting with the logo development, photography of the space, the trainers, the group classes I put together all of the components and built their website & e-commerce page for ordering class passes online.
For local North Fork entrepreneur captain, William Lieblein I was asked to design a website, and install a workable online payment system for The Peconic Cruise Line, a 90' foot cruise ship based out of Greenport, offering unique trips exploring the waters of the North & South Forks of Long Island.
We visualized the experience by capturing photos & drone video of the ship under sail heading to Little Gull Island, the surrounding lighthouses, marine life and sunset over its home port. The website design was intended to be very simple to navigate, mobile-ly optimized, and drive traffic to the schedule & payment areas
Within a months time we were able to generate hundreds of views per day, generate thousands of dollars in online tickets sales and the footage was used in a News12 news piece featuring the cruise line.
Trans-Lux is a single source global LED display and lighting solutions provider with technology partners around the world, as well as an extensive reseller and service network. Headquarters on Park Avenue in New York, Trans-Lux reached out to me to create new content for their website. I took headshots of their senior staff, and was requested to photograph two of their recent installations - the new flagship Super Dry retail store on 34th street - and the newly renovated Fulton Street Subway Station.
Most recently, I was invited to document the unveiling of their largest ever scoreboard at the Prudential Center in New Jersey. The event coincided with the opening day of the New Jersey Devils hockey team.
As part of an ongoing series of work for Olympic producing sailing yacht club, Shelter Island Yacht Club I was invited to photograph one of their largest races of the year in August. The "big boat race" invites partner yacht clubs to compete in a sailing competition with members of the SIYC. Seas were rough, and the sheets were stiff - but we captured some beautiful moments just off of Southampton, NY.
Sylvester Manor Educational Farm is a Non Profit Organization based in beautiful Shelter Island, Long Island. The historic manor and the grounds sprawl a vast 260 acres, and sit on some of Long Islands oldest living relics. Settled in the late 1600s, the manor and grounds were donated by the last known descendent of the Fiske family in the later 2000s to preserve the land, share its legacy, and maintain the farmland.
They reached out to me to organize their vast portfolio of photographs and design a captivating website to display the experience, and all of their offerings. The functionality they requested was to have a one-size fits all ecommerce system to collect donations, sell merchandise, sell tickets for special events, collect CSA program sign-ups, as well as summer youth program registrations.
Working intimately with their in-house team, we were able to complete this project in one month. A record for such a multi-dimensional website.
Within a the first month the site received over 6,000 views, we increased membership, donations in the first quarter and gave the SEFM brand a fresh new look and feel.
Maneli Wilson Interiors is an independently owned and operated Interior Design Studio based in SoHo, NYC with both high-end commercial and residential work to their portfolio. They have been featured in numerous local blogs and magazines for their work across the Tri-State area.
Maneli approached me to help her put together her site using Squarespace. Being a designer, she had her own aesthetic she wanted to achieve, I simply gave her the tools to do so. With a dribble of a few key photography elements - we were able synchronize the elegance and class of her personality with her new online brand.
NAM: National Arbitration and Mediation is a nationwide ADR firm with offices in Garden City, New York City, Brooklyn, Staten Island, Westchester and Buffalo. They have been rated #1 ADR Firm by the National Law Journal 2 years in a row, and 7 years in a row by the New York Law Journal. They were my main client at advertising agency The Levinson Tractenberg Group (LTGNY) based out of SoHo, NYC. I was tasked with designing all of the creative for their print and digital advertising as well as other mediums including but not limited to: resumes, business cards, event banners, event coversheets, digital banners, etc.
I worked directly with the client and built a great relationship for over 2 years of devoted work to the account.
Pulp Pak International is a startup company based in Boca Raton, Florida and are responsible for patenting the first ever pulp-bottle. A bio-friendly fully recyclable alternative to plastic. Excited to have been asked to create the website for this exciting business endeavor.
The Black Petals are a Rock n' Roll group with slashing guitar, and funky vocals. Their all original sets make them a staple at local venues across Long Island and New York City. I am currently working on their website, building out the design of the site, photographing the band & lifestyle, and finalizing logo for other band materials.
Greenport Harbor Brewery needed a new online presence. Born and raised in Greenport, I wanted to translate the culture of the historic fishing village into the brand. I built the website, photographed staff, merchandise, and package design. I also developed the e-commerce page, and provided their marketing team with dozens of pieces of social media + digital content. They are an on-going client of mine and I am so proud to work for such a great group in my hometown. They'll be expanding distribution across the Tri-State area and beyond. Look out for it on the shelves & on tap!
* Thrillist Magazine chose to lead an article with the package design photo of Greenport's Pith n' Peel for an article on "The Best Beers to Drink in New York This Spring."
Bloom Real Estate Group is a boutique real estate brokerage specializing in both commercial leasing & sales representing both tenants and landlords. Scott Bloom is a veteran in the space having brokered some of the largest commercial spaces in New York City. They needed a new online presence with up-to-date photography and design. I wanted to bring to life their passion for providing the best personalized real estate services, while visualizing their dedication for their betterment of the business community in NYC.
LTGNY is an award winning full-service boutique advertising agency located in SoHo. Last year they were named the New York Law Journal's #1 Law Firm Ad Agency. I served them as a freelance Art Director working in print & digital design, as well as aiding in new business development.
Clients Include: NAM: National Arbitration & Mediation, the Law Offices of Steve Schwartzapfel, The Law Offices of Lee Steinberg, Hästen's Bedding, and the New York Spine Institute.
Runner & Stone is a wholesale/retail bakery, restaurant, cafe & bar in Gowanus, Brooklyn. These award winning Brooklyn food purveyors needed a new website & an overall branding direction for their online presence. They hired me to redesign the site, which consisted of a series of stylistic photography of the food, the people, and the space as well as copy writing and website design. It was very important that we visualize the commitment they have for their community, locally sourced ingredients, and slow food preparation.
Runner & Stone has been featured in the New York Times, Zagat, Michelin Guide/Travel, Brooklyn Magazine and dozens of other online + print publications.
Take a look at the website , & make a reservation! > runnerandstone.com
Fitness gym franchise CKO Kickboxing- Astoria wanted to boost their Facebook, Twitter & Instagram to increase exposure for their memberships, classes, and trips. In the short 3 months we were working together - one photo session, and some support from their members - we were able to increase community engagement 300%, traffic to their website 5x and walk-ins who referenced social media.
Strategic content schedule included: Member of the Week, #QueensTough, Weekly #QueensTGiveaway (only claimable at location), and other motivational quotes/video content and such from classes.
Papa John's Tri-State Co-op, consist of over 100 independently owned Papa John's in New York, New Jersey, & Connecticut. They reached out to Likeable Local to develop & execute social media creative for advertising buys & community engagement. They are partnered with the New York Yankees, New York Rangers, and Brooklyn Nets. Serving as an Account Strategist, I was given the opportunity to manage the account- building leading creative, delivering ads for Facebook & Twitter, and interacting with online audiences- all within their voice, sales strategy and creative assets.
A small Surprise & Delight budget helped us run several fun interactive campaigns that kept customers coming back to win & share with friends- building Papa John's organic leads... to upwards of 300% likes, shares on Facebook.
Over the course of 5 months we were able to increase their traffic to check-out, organic leads, & decrease their cost per lead 50% from previous quarter.
Josh Berkowitz is a former rabbi turned spiritual healer. A person who has suffered from religious indifference after dedicating his whole life to his faith. Josh needed some help launching a website to build an online community base for the launch of his new self-help book. I set him up on a simple Squarespace site, and other social/digital media platforms. The photography aimed to expose his vulnerabilities and his strengths- and provided strong content for initial blog posts + social media content.
Read some of his words > joshuaberkowitz.com
When we wrapped on a beautiful June day shooting in DUMBO, I asked if he wanted a ride back to the train station. He's lived in Brooklyn for 30 years and has never seen DUMBO... "No, I think I'm going to walk home." He lives in Bay Ridge, about 8 miles South.
Terrill Ocona and I co-founded Fm Ads LLC in 2012. I served Fm as the Executive Account Director, managing existing projects, developing new leads, and played a key role in the creative production & strategic deliverables to the client. We started Fm Ads LLC under the generational campaign Millennials On The Rise. A social media campaign with the purpose of collaborating, teaching, and inspiring other Millennials to utilize social media as a means of creating value as entrepreneurs and as future employees. Together we funded, executed, and analyzed thousands of promotional video, photo content and other grassroots tactics. Fm grew into a successful Millennial owned and operated creative service agency building strategic social media campaigns and video content for clients.
CLIENTS INCLUDED:
ADCOLOR Inc.
Madison's Browne Fellowship (Deutsch Inc.)
National Black Public Consortium (NBPC) for docu-series which aired on the Public Broadcast Service (PBS)
DJ Sam Sneak of Maybach Music Group
4 A's I.Am. High School
South Brooklyn Business Alliance
W.R.K. Menswear by Matteo Gottardi is a menswear line based in Chelsea NYC retailing nationally. The brand was looking for someone to assist the Marketing Director in developing a social media strategy & executing branded content. Focusing mostly on Instagram, Twitter, and Tumblr we aimed to document the life of the clothes, and build a lifestyle around the mantra "work, rest, karma."
Carla Dawn Behrle is a boutique leather worker & fashion designer based in the Garment District NYC. Her work has won the hearts of her customers across the city for decades. Her custom pieces have been worn by dozens of celebrities including Bono, Madonna, Steve Tyler, Angelina Jolie, Alicia Keys.
Carla needed some new content for her social media/blog/website - so we did an impromptu shoot at her studio to support a referral campaign we launched for her. Speaking directly to her loyal customers of past and present- we created a 'game' to see who could refer Carla the fastest- to win a custom piece of their own.
In a matter of days, we increased engagement on Facebook, Twitter, and Instagram and brought her some new clients.
Julia Robins, is a well respected real estate agent at Century 21: Albertson Realty located in Greenport, New York. She is also a local government official having served on the board of trustees for the Village of Greenport for nearly 4 years.
She needed a campaign to differentiate herself within a saturated real estate market out on the East End of Long Island. Having been a carpenter building and renovating homes on the North Fork- it was clear what the message needed to be. The preferred method was mailings- so I designed a series of postcards that spoke to her professionalism & trustworthiness. The photographs I took are at several of my favorite spots in Greenport & Southold.
Her website will be live in the coming month - so if you're in the market for real estate on the North Fork of Long Island and you're reading this - do the right thing ;)
BlackDove is an App company available on iOS and Android. Their launch last year was partnered with Samsung- introducing the "digital art canvas" to the market. The app had a range of free to paid digital art (gifs) from artists across the world which could be synced and viewed on any device. Samsung developed custom flat screen TV's which can be bought as live art canvases for the design in home or office.
They needed a creative exploratory for their in-house marketing team for social media + digital ad buys. We landed on these, letting the art speak for itself while driving home the functionality of the product/service.
Emerging Gowanus (Brooklyn) based band Mobile Steam Unit invited me to take some photographs for their social media. I have followed Mobile Steam Unit with my camera at multiple venues across Brooklyn & Manhattan and have provided them with key strategic concepts & devout brand ambassadorship. Blast with steam, make it clean. Listen.
BestPT is a CRM (client relationship management) software based in Tampa, Florida servicing hundreds of physical therapy clients across the U.S. New to social media marketing- they needed help creating a direction for their brand voice, and social media content. A wide range of educational + promotional content was used to build their credibility online.
I came to them with an idea to collaborate with the Wounded Warrior Project in a donation based campaign I called "Like to Donate." With the hope of winning them community engagement online + positive press, we launched a mini-Facebook ad campaign which blew open their original pledge of $500 for 500 likes on Facebook.
Overall the campaign was not nearly as successful as its potential - but the strategy remains to be a gem- collaboration between charity + business.
Genesis Chiropractic Software is the parent company of BestPT, which is a CRM software for Chiropractors. I worked directly with the owner of the company on a campaign concept targeting recent graduates in the Chiropractic field. Using Facebook click-ads, we were able to reach an audience of 30,000 - all who affiliated with one of the 10 best chiropractic schools in the U.S.
I designed a series of ads with the faces of some of the biggest names in entrepreneurial Chiropractic offices in the country. We were able to triple the traffic to their website and develop new client leads.
For Camela Lathrop, a real estate broker in Seattle, Washington I developed a simple campaign for her social media marketing efforts. These Facebook click-ads pointed to a listings tool on her website - where visitors could learn about the growth of the market visualized by charts, assess the value of their home, and search for available properties in the area.. Targeting nearly 100,000 local residents of Spokane County on Facebook - we were able to surround her audience with paid and organic messaging and got her, her first online lead which later translated to a property sale.
Likeable Local is a Social Media Marketing Software which services hundreds of businesses across the U.S. Their service includes content creation, API compatible postings to social media accounts, custom automated Facebook ads. The start-up is only second in the category - to Hootsuite.
I worked as an Account Strategist for Likeable for 6 months and took the headshots for the company's website.
