Papa John's Tri-State Co-op, consist of over 100 independently owned Papa John's in New York, New Jersey, & Connecticut. They reached out to Likeable Local to develop & execute social media creative for advertising buys & community engagement. They are partnered with the New York Yankees, New York Rangers, and Brooklyn Nets. Serving as an Account Strategist, I was given the opportunity to manage the account- building leading creative, delivering ads for Facebook & Twitter, and interacting with online audiences- all within their voice, sales strategy and creative assets.
A small Surprise & Delight budget helped us run several fun interactive campaigns that kept customers coming back to win & share with friends- building Papa John's organic leads... to upwards of 300% likes, shares on Facebook.
Over the course of 5 months we were able to increase their traffic to check-out, organic leads, & decrease their cost per lead 50% from previous quarter.