For Camela Lathrop, a real estate broker in Seattle, Washington I developed a simple campaign for her social media marketing efforts. These Facebook click-ads pointed to a listings tool on her website - where visitors could learn about the growth of the market visualized by charts, assess the value of their home, and search for available properties in the area.. Targeting nearly 100,000 local residents of Spokane County on Facebook - we were able to surround her audience with paid and organic messaging and got her, her first online lead which later translated to a property sale.