Less Than Greater Than None is a women’s blouse company based in NYC featuring a core collection of 14 styles, adding 4 new styles every month. I was offered an opportunity to work with the brand from the groundfloor - from branding conceptualization to creative execution. The story was simple, create a brand that was approachable to women of all ages, from all backgrounds of all income levels, around the world. Utilizing the initial production promise of 4 new styles every month, we built key Instagram influencer relationships (with women of varying ages) to contribute photos of our blouses and help launch the new styles to a new market. Our plan was to empower the influencer to name the 4 new styles after streets in their hometown/city around the world. Our influencers helped bring the brand to Hong Kong, Singapore, Germany, Australia, Los Angeles, Texas, Kentucky, Arizona, Florida, Connecticut, New York, New Jersey to name a few.
Services Included: Branding, Content Strategy, Photography & Design, Social Media Management (Paid & Organic), Influencer Marketing, E-mail Marketing, Copy-Writing, Analytic Reporting.
Results: Top 2% of all Shopify e-commerce sites launched same week. Over 350,000 potential customers reached via social media. Over 300 add-to-carts, 12 sales in 4 months.