The Business Improvement District of Greenport was in search of a social media strategist to build engagement on social media & increase Greenport’s exposure as a destination. My personal goal was to utilize their Facebook & Instagram accounts as a billboard for events, promotions, press and cultural/historical content. Ongoing paid advertising for website clicks, page likes, email subscribers. Weekly spotlights, flashbacks, and weekly retags keeps the content relevant & fresh.
+ Facebook engaged audiences averages b/w 7-10K visitors a week
+ ~100 likes per week.
+ ~.25cents per engagement
*Photos sourced from Instagram & Facebook. They do not belong to me or the Village of Greenport Business Improvement District.