Carla Dawn Behrle is a boutique leather worker & fashion designer based in the Garment District NYC. Her work has won the hearts of her customers across the city for decades. Her custom pieces have been worn by dozens of celebrities including Bono, Madonna, Steve Tyler, Angelina Jolie, Alicia Keys.
Carla needed some new content for her social media/blog/website - so we did an impromptu shoot at her studio to support a referral campaign we launched for her. Speaking directly to her loyal customers of past and present- we created a 'game' to see who could refer Carla the fastest- to win a custom piece of their own.
In a matter of days, we increased engagement on Facebook, Twitter, and Instagram and brought her some new clients.